You were never meant to fit into the system. You were meant to build your own.

 
 

Hi, my name is Myrthe!

Ex-corporate consultant, Type A personality, recovering high-achiever turned heart-led entrepreneur, in my softer, slower, no-bra era, living my best life under the Portuguese sun.

I spent 7 years working in financial consulting across Amsterdam and Singapore. Long hours, high pressure, a career that looked impressive on paper. But underneath it all, something felt off.

It took years of inner work, courage, and a few personal breakdowns (and break-ups!) to finally step away from the life I thought I should live — and start building the one I actually wanted.

Today I live in Portugal, close to the ocean, running a purpose-driven business that allows for slow mornings, meaningful work and a life that feels deeply aligned.

It wasn’t easy. I had to face fears around money, safety and worthiness, let go of relationships that no longer fit and start over more than once.

But I would choose this path again a thousand times. Read more about me here.

 
 

Let’s work together.

Through mentorships, retreats and transformational programs, I guide ambitious (wo)men through the identity shifts and big life transitions required to build a life that feels deeply aligned — because the hardest place to live for a high-achiever is below their true potential.

Find out more about my coaching work below.

 
 

What my clients say about me and my business…